Technology—social media, big data, cloud computing—is playing a direct role in how people communicate. However, organizations are struggling to keep pace.
A 2013 survey conducted by MIT Sloan Management Review and Capgemini Consulting found that while 78% of respondents said achieving digital transformation will become critical to their organizations within the next two years, 63% felt the pace of technology change in their organization is too slow.
Nonprofit boards should take full advantage of new technology to improve communication with members and external stakeholders.
Identify Communication Improvement Areas
Nonprofits tend to be lackadaisical when it comes to researching and investing in technology. Resources are limited and the thought that, if it’s not broken, don’t fix it, often prevails. Because of this, they often miss opportunities for process improvement.
So, how do you know if opportunities exist? Simple. Map out your current communication processes. Look for:
- Communication deficiencies
- Overlapping tasks
- Process inefficiencies
- Circuitous communication channels
When you understand where current communication processes fall short, you’ll be better able to pinpoint action items for improvement.
Improve Communication with a Board Portal
In many cases, boards can greatly benefit from a communication management system, specifically a board portal.
Board portals consolidate important documents, store relevant information in a centralized location and encourage ongoing discussion. This allows your board to sync ideas, collaborate and be informed.
Also with a cloud-hosted solution, members have any-where access to board materials, so that they can retrieve important information on the go. This caters to today’s board members who are accustomed to having information at their fingertips.
Those that invest in board portals tend to have more productive meetings, streamlined communications, organized action items and cohesive messaging. According to our 2014 Board Engagement Report:
- Ninety-three percent of board portal-using members reported feeling satisfied or very satisfied with their contributions as a board member.
- Eighty-nine percent of respondents that use a board portal believe the board has a major or moderate impact on the strategic direction of the organization.
- Ninety-two percent of respondents that use a board portal agree that meeting materials are usually delivered in a timely manner.
- When asked, “Are the majority of meetings focused, productive and adhered to an agenda?” 99% of respondents that use a board portal agreed.
Allow technology to have a role in your board’s communication process. Contact us to further discuss how you can make that a possibility, or download our 2014 Board Engagement Report for insight on technology’s impact on overall board engagement.
How would you rate your board’s current communication process? Share your thoughts in the comments below.
Image Source: Opensource.com via Flickr