In recent years, many organizations are quick to blame a troubled economy or a change in the giving demographic when fundraising efforts result in underwhelming numbers.
We know that raising funds in a troubled economy is very challenging, but what if we told you that corporations have increased their charitable giving by 38% since 2007? That said, while you may struggle now, there’s a brighter future ahead.
A better engaged board is a great first step as you look to increase funds in good times and bad. Leverage your board members for fundraising success with the below tips.
1. Optimize and Utilize the Board You Have
Having the right board is crucial to your organization’s fundraising efforts. Your board members are the face of your organization and should be your biggest advocates.
Yet, one in four board members are not fully engaged with their organization’s mission. For progress to prevail, this needs to be rectified from within through better onboarding of new board members; improved communication of organizational goals, plans and results; and integration of feedback channels.
Advocate for your mission and ensure that your board is aware that their fundraising directly affects the success of fulfilling organizational goals. Communicate in terms of how funding affects those you serve, not just the organization’s operational needs.
2. Promote the Strength of Successful Communication
Your board is the lifeblood of your fundraising efforts. When they are unengaged, fundraising suffers.
Low engagement is usually due to an unclear understanding of responsibilities. When you appoint board members, clearly communicate what is required of them. Align priorities at the start, and regularly check in on board members’ commitment and participation levels.
Opt for review meetings separate from regularly scheduled board meetings. Do this once a year to keep big picture communication lines open. In these meetings, set your objectives, review efforts, revisit strategy and reorganize based on the year’s results.
3. Promote Goals and Responsibility
Once your board understands the importance of fundraising, the next step is to employ the right tools to achieve success.
- Provide board members with talking points and collateral that they can use to better explain the organization’s mission and goals to prospective donors.
- Set up systems to track board fundraising performance by member. Set goals and hold board members responsible for hitting them.
- Maintain a searchable database of board member affiliations and connections. This way, if a specific need arises for in-kind or monetary donations, you know who within your board may be able to best help you obtain the resources.
- Regularly share organizational performance insight with board members on how funds are being used. Include tangible metrics on results achieved.
- Solicit group feedback on ways you can improve your organization’s fundraising efforts overall and improve service delivery.
Keeping your board focused on fundraising doesn’t need to be a tired task. Provide your board with the tools and resources they need to perform duties to the best of their abilities. Optimized processes will result in maximized fundraising capabilities.
What does your organization do to achieve greater fundraising success?
Learn how a board portal can help your organization’s fundraising efforts by scheduling a demo today, or download our free ebook for additional board engagement strategies.
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